Yakchat
WhatsApp Integration
WhatsApp Integration
WhatsApp Integration
Yakchat—a conversational tool integrating SMS functionality into Microsoft Teams and Microsoft 365, aims to expand its user base and improve the overall messaging experience by incorporating a widely-used messaging service. WhatsApp, with its extensive global user base, presented the perfect opportunity for this integration.
Yakchat—a conversational tool integrating SMS functionality into Microsoft Teams and Microsoft 365, aims to expand its user base and improve the overall messaging experience by incorporating a widely-used messaging service. WhatsApp, with its extensive global user base, presented the perfect opportunity for this integration.
Yakchat—a conversational tool integrating SMS functionality into Microsoft Teams and Microsoft 365, aims to expand its user base and improve the overall messaging experience by incorporating a widely-used messaging service. WhatsApp, with its extensive global user base, presented the perfect opportunity for this integration.
What I did
User Research
Product Design
Prototyping
The Team
1x Product Manager
1x Product Designer
2x Engineers
Industry
B2B2C SaaS
Communication
Date
2024
Old message box: SMS & MMS only
Old message box: SMS & MMS only
Old message box: SMS & MMS only
Previously, the old message box supported only SMS and MMS functionalities. This limited capability constrained Yakchat's potential reach and user engagement. The challenge lay in seamlessly integrating WhatsApp's extensive functionality while preserving Yakchat’s intuitive user interface.
Previously, the old message box supported only SMS and MMS functionalities. This limited capability constrained Yakchat's potential reach and user engagement. The challenge lay in seamlessly integrating WhatsApp's extensive functionality while preserving Yakchat’s intuitive user interface.
Previously, the old message box supported only SMS and MMS functionalities. This limited capability constrained Yakchat's potential reach and user engagement. The challenge lay in seamlessly integrating WhatsApp's extensive functionality while preserving Yakchat’s intuitive user interface.
First roll out: Laying the Foundation for Future Expansion
First roll out: Laying the Foundation for Future Expansion
First roll out: Laying the Foundation for Future Expansion
The initial rollout of Yakchat's redesigned message textbox marked a significant milestone in the product’s evolution. This phase focused on overhauling the existing interface to accommodate future enhancements, such as the addition of new icons and WhatsApp integration. The strategic redesign laid a solid foundation for these future improvements, ensuring a seamless user experience as new functionalities were introduced.
The initial rollout of Yakchat's redesigned message textbox marked a significant milestone in the product’s evolution. This phase focused on overhauling the existing interface to accommodate future enhancements, such as the addition of new icons and WhatsApp integration. The strategic redesign laid a solid foundation for these future improvements, ensuring a seamless user experience as new functionalities were introduced.
The initial rollout of Yakchat's redesigned message textbox marked a significant milestone in the product’s evolution. This phase focused on overhauling the existing interface to accommodate future enhancements, such as the addition of new icons and WhatsApp integration. The strategic redesign laid a solid foundation for these future improvements, ensuring a seamless user experience as new functionalities were introduced.
Second roll out: Introduction of WhatsApp Integration
Second roll out: Introduction of WhatsApp Integration
Second roll out: Introduction of WhatsApp Integration
Yakchat’s strategic move to integrate WhatsApp into its messaging platform marked a pivotal enhancement in its service offering. This integration allowed users to send WhatsApp messages directly to contacts who are WhatsApp-enabled, significantly broadening the scope and functionality of Yakchat. This feature was introduced following extensive user feedback and market analysis, aiming to provide a more seamless and versatile communication experience.
Yakchat’s strategic move to integrate WhatsApp into its messaging platform marked a pivotal enhancement in its service offering. This integration allowed users to send WhatsApp messages directly to contacts who are WhatsApp-enabled, significantly broadening the scope and functionality of Yakchat. This feature was introduced following extensive user feedback and market analysis, aiming to provide a more seamless and versatile communication experience.
Yakchat’s strategic move to integrate WhatsApp into its messaging platform marked a pivotal enhancement in its service offering. This integration allowed users to send WhatsApp messages directly to contacts who are WhatsApp-enabled, significantly broadening the scope and functionality of Yakchat. This feature was introduced following extensive user feedback and market analysis, aiming to provide a more seamless and versatile communication experience.
Extending Communication Beyond the 24-Hour Window
Extending Communication Beyond the 24-Hour Window
Extending Communication Beyond the 24-Hour Window
To enhance the seamless integration of WhatsApp into Yakchat and address the limitations of WhatsApp’s 24-hour messaging window, we introduced WhatsApp templates. This feature allows users to send messages to recipients even after the 24-hour window has expired, ensuring uninterrupted communication and improving user experience.
To enhance the seamless integration of WhatsApp into Yakchat and address the limitations of WhatsApp’s 24-hour messaging window, we introduced WhatsApp templates. This feature allows users to send messages to recipients even after the 24-hour window has expired, ensuring uninterrupted communication and improving user experience.
To enhance the seamless integration of WhatsApp into Yakchat and address the limitations of WhatsApp’s 24-hour messaging window, we introduced WhatsApp templates. This feature allows users to send messages to recipients even after the 24-hour window has expired, ensuring uninterrupted communication and improving user experience.
While the overall structure of the template remains fixed, users can personalize certain parts of the message to suit specific communication needs. All templates are pre-approved by WhatsApp to ensure compliance with their messaging policies and standards.
While the overall structure of the template remains fixed, users can personalize certain parts of the message to suit specific communication needs. All templates are pre-approved by WhatsApp to ensure compliance with their messaging policies and standards.
While the overall structure of the template remains fixed, users can personalize certain parts of the message to suit specific communication needs. All templates are pre-approved by WhatsApp to ensure compliance with their messaging policies and standards.
Enhanced Messaging Experience
Enhanced Messaging Experience
Enhanced Messaging Experience
Building upon the successful integration of WhatsApp and introduction of WhatsApp templates, Yakchat’s second rollout focused on further enriching the messaging experience. This phase introduced new icons for intuitive navigation and robust features such as quick replies, aimed at enhancing communication efficiency and user satisfaction.
Building upon the successful integration of WhatsApp and introduction of WhatsApp templates, Yakchat’s second rollout focused on further enriching the messaging experience. This phase introduced new icons for intuitive navigation and robust features such as quick replies, aimed at enhancing communication efficiency and user satisfaction.
Building upon the successful integration of WhatsApp and introduction of WhatsApp templates, Yakchat’s second rollout focused on further enriching the messaging experience. This phase introduced new icons for intuitive navigation and robust features such as quick replies, aimed at enhancing communication efficiency and user satisfaction.
Transformative Impact
Transformative Impact
Transformative Impact
This redesign had a transformative impact on Yakchat, enhancing its messaging capabilities, expanding its user base, and improving overall user satisfaction. By redesigning and enhancing the message textbox and seamlessly integrating WhatsApp messaging, Yakchat drove business growth and solidified its reputation as a leader in innovative communication solutions. The initiative’s immediate 200% expansion in reach underscores its effectiveness in acquiring new users and enhancing platform adoption, setting a strong foundation for future success and continued innovation.
This redesign had a transformative impact on Yakchat, enhancing its messaging capabilities, expanding its user base, and improving overall user satisfaction. By redesigning and enhancing the message textbox and seamlessly integrating WhatsApp messaging, Yakchat drove business growth and solidified its reputation as a leader in innovative communication solutions. The initiative’s immediate 200% expansion in reach underscores its effectiveness in acquiring new users and enhancing platform adoption, setting a strong foundation for future success and continued innovation.
This redesign had a transformative impact on Yakchat, enhancing its messaging capabilities, expanding its user base, and improving overall user satisfaction. By redesigning and enhancing the message textbox and seamlessly integrating WhatsApp messaging, Yakchat drove business growth and solidified its reputation as a leader in innovative communication solutions. The initiative’s immediate 200% expansion in reach underscores its effectiveness in acquiring new users and enhancing platform adoption, setting a strong foundation for future success and continued innovation.
© Iyke Anyanwu 2024
© Iyke Anyanwu 2024
© Iyke Anyanwu 2024