Iyke Anyanwu

Iyke is a Product Designer crafting digital experiences that solve real problems and elevate people.

I have experience designing end-to-end digital experiences for both business and consumer-facing apps. Currently, I'm a Product Designer at Simple Online Healthcare where I am designing user-centered solutions to support patient health and well-being.

Simple: Reimagining patient access to care.

2025

Simple Online Healthcare helps patients access safe, convenient care for weight loss, hair loss, and more, all from the comfort of their home. I joined the team to redesign and improve the end-to-end patient journey and experience.

This gave the website a refreshed look and a more intuitive experience, preparing it for expansion into new markets. My design input can be seen across the entire website, helping patients navigate services with confidence and ease.

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Simple admin system interface

Simple: Scaling the legacy system

2025

Simple's admin system connects prescribers, pharmacists and fulfillment teams. I joined the product team to scale its legacy system for rapid business growth. The existing fragmented workflows were severely limiting cross-team collaboration and productivity.

I led the redesign of the core administrative workflows and interface. My changes simplified collaboration, making day-to-day operations intuitive and efficient. The result is a future-proof system that supports exponential growth while measurably increasing team effectiveness across the organisation.

Case study available upon request

Yakchat: Integrating Whatsapp chat

2024

Yakchat brings SMS messaging into Microsoft Teams and Microsoft 365. I joined the product team to drive the expansion beyond SMS, successfully integrating WhatsApp support to modernise the user experience. The goal was clear, reach more users and improve engagement by introducing a globally familiar messaging channel. The challenge was integrating new capabilities while keeping the interface intuitive for existing customers.

I designed the end-to-end experience for WhatsApp within Yakchat, refining the message flow, interaction patterns and UI to feel simple and consistent. This upgrade sets Yakchat up for wider adoption and a more versatile messaging future.

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Flinkit self-serve onboarding redesign

Flinkit: From sales-led to self-serve onboarding

2023

Flinkit helps businesses manage customer communication through WhatsApp. I designed a new self-onboarding experience that allows customers to set up their accounts independently in minutes. The previous flow was heavily dependant on sales reps to configure accounts and import contacts, slowing down activation as the business grew. Customers also could not explore the product before committing, which limited conversion.

I redesigned the onboarding journey to give customers immediate access and the ability to test the product on their own. The result was faster activation, less operational load for the team and a more flexible first-time experience for every customer.

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Hetrics healthcare search platform

Hetrics: Helping patients find better care

2021

Hetrics connects patients with reliable healthcare services by making essential information easy to find and trust. Accessing quality care can be frustrating and patients often struggle to find them.

I designed the core experience that helps users search, discover and review healthcare facilities with confidence. The product focuses on transparency, giving people the clarity they need to make better decisions about where to go for care. Hetrics lays the foundation for a future ecosystem that also supports health insurance companies and improves service delivery for healthcare providers.

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