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Introduction

In today's digital age, personal finance management has transitioned from traditional banking methods to the convenience of online mobile applications. As users increasingly rely on mobile platforms for financial transactions and savings, there is a growing need for innovative ways to enhance user engagement and foster positive financial behaviours. Gamification, a powerful concept rooted in game design principles, has emerged as a promising solution to address this challenge. By incorporating game-like elements and mechanics into savings applications, developers can create an immersive and enjoyable experience that motivates users to develop responsible financial habits and achieve their savings goals.

Problem Statement

Many individuals need help with effective financial management and need to engage in consistent savings habits. They face challenges such as overspending, lack of financial knowledge, resistance to technology, and a lack of personalized guidance. These obstacles hinder their ability to achieve financial stability, develop better financial habits, and successfully reach their savings goals. Therefore, there is a need for a user-centred gamification strategy for savings applications that addresses these challenges and provides tailored solutions.

Role and Collaborators

I worked on this project as the sole Researcher and Designer and as such, I was involved in the end-to-end design process from initial research to high-fidelity designs under the supervision of the university-assigned supervisor.

Team

MSc Research Project

My Contributions

User Research, Academic Research, Wireframing, User Interface Design, User Experience Design, Project Management, Interaction Design, and Usability Design.

Collaborators

Under the supervision of the University Supervisor

Analysis of Existing Solutions

Qapital, Fortune City, and Monobank are prominent examples of finance-based apps that successfully incorporate gamification to enhance user engagement and encourage positive savings habits. By leveraging game-like elements such as achievement badges, progress bars, and virtual rewards, these apps create a more enjoyable and motivating financial experience. Through their innovative gamification strategies, these apps empower users to take control of their finances, develop responsible saving behaviours, and move closer to achieving their financial goals. As the demand for user-centred and gamified savings apps continues to grow, these solutions serve as inspirations for the future of personal finance management.

Showing Qapital's user interface. Source: Apple App Store | Qapital

Showing Qapital's user interface. Source: Apple App Store | Qapital

Showing fortune's city unique feature. Source: Fortune City.

Showing fortune's city unique feature. Source: Fortune City.

Showing achievement badges unlocked. Source: Monobank

Showing achievement badges unlocked. Source: Monobank

Brainstorming

To begin with, several gamification ideas and solutions for the gamification app were generated. These ideas were then categorised based on their feasibility and novelty. The image below represents the ideas generated and their categorisation.

Showing brainstorming session carried out to generate ideas for the gamified savings app.

Showing brainstorming session carried out to generate ideas for the gamified savings app.

A key component of creating a successful gamification strategy for savings applications is identifying the target audience. By gaining insights into the behaviours and preferences of the users, we can tailor the gamified experience to meet their specific needs and motivations.

Showing some behaviours of the target audience.

Showing some behaviours of the target audience.

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